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Dr. Shane Smith learned on his first job that he hated sales and that he could not do it the way that his Sales Manager was asking him to do it. So he ignored his boss and did it the only way he knew how. He was a 'nice guy' and not only became the top salesman in his company, but eventually went to become President and part-owner of the multi-million dollar venture. Decades later, Shane has found purpose in training thousands of others in his "Nice Guy" selling technique. With 15 years of Professional Selling as an entrepreneur and another 15 years teaching selling to entrepreneurs at the university level, Shane has perfected his technique to successfully help Nice Guy Entrepreneurs to sell, because NICE GUYS FINISH...AND OUTLAST!