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Syd SextonGeneral ManagerCatering by Design

Syd Sexton brings an extensive background in hotel and catering management. She spent 13 years with the Hyatt Corporation as Director of Catering and Conference Services where she participated on the corporate team to launch Hyatt's off premise division, Regency Caterers. She eventually opened her own Denver catering company, Alex Brooks Fine Catering which she operated successfully for 15 years. She sold to business partners when she returned to the hotel industry and joined The Ritz-Carlton Hotel Company as the Colorado Area Director of Catering. Syd's wealth of business acumen, along with her people management expertise, made her the perfect fit to guide the team at By Design Collective, a family of brands consisting of Catering by Design, Décor by Design, Picnics by Design and the restaurants at the Denver Botanic Gardens. Sexton has been in the role of General Manager since early 2016. She holds a Bachelor of Science degree from the University of Houston School of Hotel and Restaurant Management. Sexton moved to Denver in 1987, is a past president and Hall of Fame member of the Denver ILEA chapter and has been an active community member and volunteer with many organizations, including, but not limited to the Kempe foundation, American Transplant Foundation, and First Descents. She currently sits on the board of the International Caterers Association and most recently, Sexton founded and serves as president of the Colorado Event Alliance, a 501c3 whose mission is to assist special event industry frontline workers.