Jose’s long and illustrious career as a marketing expert in the Events and Hospitality industry has spanned a range of companies from local start-ups to well-known national institutions. For the past 5 years he has been on the forefront of digital content and brand strategy as Marketing Manager at AFR Furniture Rental. Recently named Marketing Director, he now oversees the 26-location company’s entire marketing efforts online and off. Jose has a passion for marketing and technology that he shares freely with both his peers and newcomers to the industry at many industry events. He is a leader and guiding presence in associations such as the International Live Event Association (ILEA) and National Association of Catering and Events (NACE).