Annette Naif is an event producer strategist, speaker, coach, host of A Turn of Events Live Show and Podcast, the 5-day Event Planning Business Workshop, and the CEO & Creative Director of Naif Productions where they produce corporate, social, non-profit, and weddings. For 25+ years, Annette has been strategically designing and producing custom events. Helping clients create their unique signature style that translates into a memorable experience has been her passion from the beginning. For almost a decade, Annette has been coaching event and wedding planners around the world to create a six-figure business with systems, strategy, and team so they can accomplish all of their financial goals without compromising their quality of life. In addition to being an Adjunct Professor at New York University where Annette taught event operations and production to event planners from all over the world, Annette has received many accolades for my contribution to the event industry along with being featured in many publications. Annette was the Founder and past President of the Event Planners Association for the New York Chapter. Over the years, she received finalist for the BIZBASH Reader’s Choice Awards Finalist for Producer of the Year, the Outstanding Leadership Award from the Event Planners Association, the 40 Over 40 from Senior Professionals Industry Network (SPIN), the Top 29 Influencers in the Event Industry to Follow, placed 5th on the Top 100 Eventprofs Leaderboard, and the Top 25 Women who Rule the Event Industry.