The Special Event is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Connect with the Entire Event Industry.


Sam JacobsonSales, Pricing and Copywriting ExpertIdeaction Consulting

Sam Jacobson is a sales, pricing and copywriting expert who helps wedding pros book more couples at higher prices. He uses approaches grounded in behavioral economics and elevated by 15 years working with weddings.
Prior to starting Ideaction in 2016, Sam sold hundreds of weddings for millions of dollars over eight years at the premier destination venue in the Pacific Northwest, and spent two years directing operations for one of the largest luxury event designers and producers in the South. 
Ideaction’s conversion copywriting team works with event professionals to communicate sales and marketing messages that trigger ideal clients’ biggest desires on websites, proposals and other sales material.
Sam’s favorite days are spent with his wife and fellow industry expert, Katy, and their two teenagers playing cards and doing jigsaw puzzles by the fire in their home on San Juan Island, WA.
In addition to website and copywriting projects, Sam is available for 1:1 coaching. You can reach him at [email protected]

Presenting: