La’Zendra Danforth, CGMP is the Director of Events for the University of Florida College of Pharmacy. With over twenty years of experience, La’Zendra has worked in higher education, as well as in private and corporate sectors, where she specialized in event strategy and international events. She now manages the College’s events at the Gainesville, Jacksonville, and Orlando, FL campuses. She works alongside the Dean’s Office, Student Affairs, and Development & Alumni Affairs to coordinate events that represent the Gold Standard of the University. She is currently President of the Central Florida Chapter of Society of Government Meeting Planners.