As the North American Corporate Director of Sustainability for Sodexo Live! Molly Crouch is responsible for implementing Sodexo’s Better Tomorrow 2025 global initiatives across North America with specific focus on reducing waste, driving responsible and local sourcing, boosting plant-based menus, utilizing smart serviceware solutions, and supporting local communities through donations and volunteerism. A graduate of the University of Central Florida, Molly is a results-oriented and process-driven leader with proven skills in operations, sales, marketing, and administration. She is a member of several hospitality industry related organizations including PCMA (Professional Convention Management Association), IAVM (International Association of Venue Managers), MPI (Meeting Professionals International), the EIC’s (Event Industry Council) Centre for Sustainability & Social Impact, the SENFC (Sustainable Events Network Florida Caribbean), and the AZA (Association of Zoos & Aquariums).