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James AuerbachVice President - Event SegmentAmerican Rental Association

James Auerbach has spent the past 25 years in the special event and hospitality industry. He has managed organizations of various sizes, from small owner operated companies to large corporate or private equity owned businesses (>$200M). James has been with the ARA since November 2020. Auerbach has led multiple profitable businesses with a focus on target pipeline identification & conversion, existing customer retention & growth, actionable sales metrics, appropriate pricing models, sales team on-boarding, and ongoing employee development. James loves spending time with his family & 2 small dogs Bella & ArnoldSchwarzenegger (a 5-pound shih tzu!)