The Special Event is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Schedule builder

Your Brand is More Than Your Logo

Alan Berg  (Global Speaking Fellow, Wedding Business Solutions LLC)

Location: 224G

Date: Wednesday, March 29

Time: 3:30 pm - 4:30 pm

Pass Type: All Access, Combined CS/TSE Education Pass, TSE Conference Pass, TSE Premium Pass

Track : TSE-Marketing, CS-Sales

Associations & Accreditations: CSEP-approved

Vault Recording: TBD

Audience Level: All

Certified Special Events Professional

How do you differentiate yourself in a crowded marketplace? You may have invested in a logo, business cards, letterhead, uniforms, signage and more. Those are great, but unless you have universal brand-recognition, like the big national brands, those are only going to have an incremental effect. Branding is great, but understanding you brand will help you with messaging in your communication, sales and advertising.