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Your Brand is More Than Your Logo

Alan Berg  (Global Speaking Fellow, Wedding Business Solutions LLC)

Pass Type: All Access, CS Conference Pass, CS Premium Pass, Combined CS/TSE Education Pass, Exhibit Hall Only, TSE Conference Pass, TSE Premium Pass

Track : CS-Marketing, TSE-Marketing

Vault Recording: TBD

Audience Level: All

How do you differentiate yourself in a crowded marketplace? You may have invested in a logo, business cards, letterhead, uniforms, signage and more. Those are great, but unless you have universal brand-recognition, like the big national brands, those are only going to have an incremental effect. Branding is great, but understanding you brand will help you with messaging in your communication, sales and advertising.