Catersource and The Special Event

View, browse, and sort the ever-growing list of sessions by pass type, track, and format.

If you are seeing varied colors of session titles, here is your guide:
Dark teal = Catersource education sessions
Dark orange = TSE education sessions
Black = those sessions or events that can be attended by anyone with a Catersource or TSE pass, or requires a separate ticket.
Find your best experience by first choosing the pass type you have purchased. This will weed out all other extraneous sessions.

Sessions do fill up and seating is first come, first served. Note: Individual presentations may also be on this website shortly before the published show dates. They may or may not be the final presentation.

Earn CMP credits!

ALL education sessions at this year's conference are approved by The Events Industry Council to count toward your CMP certification. Keep your professional status up-to-date while enjoying and learning from this incredible lineup of speakers.

All Sessions Speakers My Schedule

Your Brand is More Than Your Logo

Alan Berg (Global Speaking Fellow, Wedding Business Solutions LLC)

Location: 224G

Date: Wednesday, March 29

Time: 3:30 pm - 4:30 pm

Pass Type: All Access, Combined CS/TSE Education Pass, TSE Conference Pass, TSE Premium Pass

Track : TSE-Marketing, CS-Sales

Associations & Accreditations: CSEP-approved

Vault Recording: TBD

Audience Level: All

How do you differentiate yourself in a crowded marketplace? You may have invested in a logo, business cards, letterhead, uniforms, signage and more. Those are great, but unless you have universal brand-recognition, like the big national brands, those are only going to have an incremental effect. Branding is great, but understanding you brand will help you with messaging in your communication, sales and advertising.

Schedule builder

Your Brand is More Than Your Logo