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Connect with the Entire Event Industry.


Your Brand is more than a Logo

Alan Berg, CSP  (Certified Speaking Professional, Wedding Business Solutions LLC)

Location: Ocean Drive B

Date: Tuesday, July 20

Time: 2:30pm - 3:30pm

Pass Type: All Access Pass, CS Conference Pass, CS Premium Pass, Combined CS/TSE Education Pass

Track: CS-Sales & Marketing, CS-Business & Operations

Format: Session

Vault Recording: TBD

Audience Level: All

How do you differentiate yourself in a crowded marketplace? You may have invested in a logo, business cards, letterhead, uniforms, signage and more. Those are great, but unless you have universal brand-recognition, like the big national brands, those are only going to have an incremental effect. Branding is great, but understanding your brand will help you with messaging in your communication, sales and advertising.
Come to this session and learn:
The difference between your branding and your brand
How to find your brand - hint: you probably already have what you need
How to use your brand to attract more customers
How to use your brand to convert more leads