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What To Do With Events When Fundraising Events are the Only Thing We are not Allowed To Do... Lessons Learned and the New Way Forward

Meagan O'Flaherty  (Strategic Events Manager, Hackensack Meridian Health Foundation)

Location: 161

Date: Tuesday, May 3

Time: 8:30 am - 9:30 am

Pass Type: All Access Pass, Combined CS/TSE Education Pass, TSE Conference Pass, TSE Premium Pass

Track : TSE-Event Management, TSE-Event Safety & Technology

Associations & Accreditations: CMP

Vault Recording: TBD

Audience Level: All

The session, "What To Do With Events When Events Are The Only Thing We Are Not Allowed To Do...Lessons Learned And The New Way Forward" will dive into the innovative strategies our team used to keep on cultivating, engaging, and fundraising with supporters when traditional in-person event models were put on hold during the pandemic. We will show how we not only pivoted our fundraising events but were still able to advance major gift strategies and serve as key tools to cultivate and steward donors and prospects while increasing their connections with our organization and its mission; which was needed more than ever during the COVID-19 crisis. And then we will cover how to refocus events strategically as we adjust to the new normal and how we are taking forth those ideas and strategies to design our fundraising for post-pandemic engagement.