Marc Friedland (Founder + Creative Director, Marc Friedland Couture Communications)
Eric La Brecque (Principal & Founder, Applied Storytelling)
Location: Islander B
Date: Thursday, March 12
Time: 4:00pm - 5:00pm
Pass Type: All Access Pass, Combined CS/TSE Education Pass, TSE Conference Pass, TSE Premium Pass - Get your pass now!
Vault Recording: TBD
Audience Level: Intermediate
In the search for big ideas to power great campaigns and experiences, too often the role of emotion gets overlooked. Marc Friedland has set out to change all that.
In his own work for iconic luxury brands and individuals such as the Oscars,®Wynn Resorts, Atlantis, Forbes Travel Guide and Oprah Winfrey, Marc has taken a feelings-first approach to create experiences that evoke memories, spark imagination, inspire wonder and, above all, strengthen the bonds between people in authentic, moving ways.
Please join Marc for this exciting session, where he will share key secrets of how he designs “felt perception” and how it can apply to memorable grand openings, engaging marketing campaigns and curated experiences.