Vicki Brydon (Director, Public Relations & Events, Peace Arch Hospital Foundation)
Ashleigh Morriss (Senior Officer, Events, Peace Arch Hospital Foundation)
Joelle Paleologou (Co-Chair, Peace Arch Hospital Gala, Peace Arch Hospital Foundation)
Anthony Vade, CED+ (Event Experience Strategy Director, Encore Global)
Location: 232C
Date: Tuesday, March 28
Time: 8:30 am - 9:30 am
Pass Type: All Access, Combined CS/TSE Education Pass, TSE Conference Pass, TSE Premium Pass
Track : TSE-Event Planning, TSE-Marketing
Associations & Accreditations: AEP-approved
Vault Recording: TBD
Audience Level: All
Does your fundraising gala need a facelift? A small hospital foundation just outside of Vancouver, Canada was in this exact position with a dying event that needed a complete transformation to survive. In just one year, the event went from less than 50% of tickets sold to a complete sell-out with a wait list! Learn how this small but mighty team was able to elevate the guest experience, increase the ticket price, triple sponsorship, triple donations, and ultimately take the title of Best Themed Event in the local newspaper for the last four years running. The tips and tricks this creative team will share will help you do the same. They'll also share what worked and didn't work, and how the event has continued to evolve through a pandemic and what they'll do differently for 2023. A must-attend for any gala planner who is stuck with the same-old and needing inspiration.