The Special Event is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Schedule builder

Transform your Cocktail Program

Justin Pasha  (CEO and Founder, The Cup Bearer)

Location: WF3 Bridge stage

Date: Tuesday, March 28

Time: 1:15 pm - 2:00 pm

Pass Type: All Access, CS Conference Pass, CS Premium Pass, Combined CS/TSE Education Pass, TSE Conference Pass, TSE Premium Pass

Track : CS+TSE Bridge

Vault Recording: TBD

Audience Level: All

As caterers, we face many unique challenges that a traditional brick-and-mortar bar does not. (Absence of Running water, time restrictions, space and location variations, storage restrictions, and transient staff) While these are indeed significant challenges and, in the past, restricted us from providing the type of service our clients enjoy as guests at the favorite local bars, The Cup Bearer has identified various techniques and methods for navigating these problems and turning these restrictions into a creative advantage. We will be discussing these techniques in depth in this session.

The tools acquired through this session will give you and your team the power to create a more valuable product to offer your clients with ever-growing discerning tastes. Ultimately you will be able to add value to your service and confidently charge more for your beverage program.
You will be able to develop an awareness of a rapidly growing area of your field and gain insight into what possibilities might exist within your own company.