Schedule Builder

View, browse, and sort the ever-growing list of sessions by pass type, track, and format.

If you are seeing varied colors of session titles, here is your guide:dark teal = Catersource education sessions; dark orange = TSE education sessions; and black = those sessions or events that can be attended by anyone. You can sort your experience by pass type, as well as track. Find your best experience by first choosing the pass type you have purchased. This will weed out all other extraneous sessions.

Sessions do fill up and seating is first come, first served. Note: Individual presentations may also be on this website shortly before the published show dates. They may or may not be the final presentation.

Earn CMP credits!

ALL education sessions at this year's conference are approved by The Events Industry Council to count toward your CMP certification. Keep your professional status up-to-date while enjoying and learning from this incredible lineup of speakers.

All Sessions Speakers My Schedule

The Strategy Is NOT the Plan

Tisha Holman (Digital Marketing Strategist, Mind Your Business, LLC)

Location: 152

Date: Tuesday, May 3

Time: 2:30 pm - 3:30 pm

Pass Type: All Access Pass, Combined CS/TSE Education Pass, TSE Conference Pass, TSE Premium Pass

Track : TSE-Sales & Marketing, TSE-Business & Professional Development

Associations & Accreditations: CMP

Vault Recording: TBD

Audience Level: All

As business owners and entrepreneurs, we hear a lot of talk around developing strategy for our companies. A great strategy and the tactics to make it happen are two very different things, yet many often lump them together assuming they are one and the same. The strategy is the WHY, and the tactics are the HOW. Let’s talk about the strategy, the plan and uncover the tools and workflows that connect success to your bottomline.

The Strategy Is NOT the Plan