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The Stories We Tell - Tips & Techniques for Selling

Jamie Lee Quickert  (Product Lead, Event Diagramming Suite, Cvent)

Location: 240C

Date: Thursday, March 30

Time: 11:00 am - 12:00 pm

Pass Type: All Access, CS Conference Pass, CS Premium Pass, Combined CS/TSE Education Pass

Track : CS-Sales

Vault Recording: TBD

Since the beginning of time, humans have used stories to communicate, connect, and understand. We make sense of our life experiences in part by the stories we learn or tell ourselves from the time we are small children. The stories we love the most always have a hero.

There is a way to craft better sales presentations and make your prospects feel involved. By making sales stories “hero’s journeys" with the prospect at its center, you can personalize the information you’re offering, make data more understandable, turn facts into gripping plot points, and help make details stick.

Most importantly, you can make the sales process more of a conversation—and less of a presentation.

In this interactive session with Jamie Quickert you will learn how to:

• Share your personal story in a way that better connects with your audience and inspires change
• Use established storytelling techniques and the “Leadership Presence” framework to improve your leadership skills and presentations
• Handle objections using the “Feel, Felt, Found” sales storytelling technique
• Get helpful feedback on your presentation or pitch