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The Secret to Marketing in the New Decade

Christopher Salem  (CEO - Executive Coach, CRS Group Holdings, LLC)

Location: Room 229

Date: Wednesday, July 21

Time: 4:00pm - 5:00pm

Pass Type: All Access Pass, Combined CS/TSE Education Pass, TSE Conference Pass, TSE Premium Pass

Track: TSE-Sales & Marketing, TSE-Business & Professional Development

Format: Session

Vault Recording: TBD

Audience Level: All

Many business professionals believe that reaching the next level in their respected businesses comes from what makes us unique to our audience. We all have been conditioned to believe this as true. However, be honest with yourself if this strategy has worked for you.

The truth to scaling our business and building a sustainable platform for success comes down to not "what you do" but "why you do what you do". It is what is compelling to your audience not what makes you unique to them. For example, there are many realtors in any given 60 mile radius. It is not just your expertise or what you do that draws people to you. It is more of why you do what you do based on your values and principles that directly or indirectly align in some way with your core audience. So how do you build this level of influence and what is the process to become a trusted advisor in your business? Come learn what will make you and your business compelling to your audience.