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The 'Festivalization' of Events: Adapting Festival Tactics & Technology to Enhance Corporate Events

Kevin Brewer  (Principal, LEO Events)

Location: 151

Date: Tuesday, May 3

Time: 2:30 pm - 3:30 pm

Pass Type: All Access Pass, Combined CS/TSE Education Pass, TSE Conference Pass, TSE Premium Pass

Track : TSE-Design

Associations & Accreditations: CMP

Vault Recording: TBD

Audience Level: All

It's difficult not to be intrigued by the world of music festivals. Coachella, Lollapalooza, and Bonnaroo have set the stage (no pun intended) for dynamic, bucket-list-worthy festivals. How can these trends correspond to corporate events? As a global brand experience agency that produces over 300 events a year, LEO Events will share technology and emerging trends from the festivals they produce that can correlate to an interactive and immersive corporate event or meeting. With the success of KAABOO Del Mar – and now KAABOO Cayman and Texas – our experts know what works, what doesn't, and what the next steps are to safeguarding future victory in the 'festivalization' of events.