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The Evolution of Today's Meeting Planner: Where Logistics & Marketing are Becoming One

Agnes "AC" Canonica, CMP, CMM, HMCC  (Vice President, Corporate | Strategic Events, Meetings & Incentives, MCI USA)

Location: 224E

Date: Wednesday, March 29

Time: 2:30 pm - 3:15 pm

Pass Type: All Access, Combined CS/TSE Education Pass, TSE Conference Pass, TSE Premium Pass

Track : TSE-MeetingsNet

Vault Recording: TBD

Meeting planning is undeniably shifting to event marketing – no matter whether you specialize in Association or Corporate sector. Ultimately the event is to promote “an objective” and deliver an experience that enhances the brand/organization. Stakeholders look to their event partners on how to make them stand apart from competitors, while delivering value and unique experiences – and this is not achieved by just flawless logistics. Learn how to look at the bigger picture, understand the goals and identify big ideas that will boost the outcomes that ultimately results in gaining a bigger market share.

Learner outcomes:
• Understanding the why of the event to ensure successful outcomes (pain points and gaps)
• Maximizing brand ambassadorship opportunities for lasting impact (embrace creativity)
• Resources to add the marketing tools in your toolbox (boost knowledge)
• Gaining understanding of differences between domestic and international attendees for effective messaging (be relevant)