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View, browse, and sort the ever-growing list of sessions by pass type, track, and format.

If you are seeing varied colors of session titles, here is your guide:dark purple = Catersource education sessions; bright pink = TSE education sessions; and bright blue = those sessions or events that can be attended by anyone. You can sort your experience by pass type, as well as track. Find your best experience by first choosing the pass type you have purchased. This will weed out all other extraneous sessions.

Sessions do fill up and seating is first come, first served. Note: Individual presentations may also be on this website shortly before the published show dates. They may or may not be the final presentation.

Earn CMP and CEH credits!

ALL education sessions at this year's conference are approved by The Events Industry Council to count toward your CMP certification. A variety of chef-forward classes have been approved by American Culinary Federation. Keep your professional status up-to-date while having a blast and seeing this incredible lineup of speakers.

All Sessions Speakers My Schedule

The Balance of Market Growth and Brand Consistency

Nora Sheils (Owner and Founder, Rock Paper Coin)

Location: Room 203

Date: Thursday, July 22

Time: 4:00pm - 5:00pm

Pass Type: All Access Pass, All Access Pass, CS Conference Pass, CS Conference Pass, CS Premium Pass, CS Premium Pass, Combined CS/TSE Education Pass, Combined CS/TSE Education Pass

Track: CS-Business & Operations, CS-Sales & Marketing

Associations & Accrediting: CMP

Vault Recording: TBD

Audience Level: Advanced

There comes a time when a business needs to grow to avoid stagnation in the market. However, expansion comes with risking your brand's consistency — the larger your operation, the less control you have over every little detail. You can't be in two places at once, so you need to balance your brand identity when you have multiple locations or teams operating in different markets. In this session, Nora will discuss this fine line and shed light on how ambitious event pros can scale their business without compromising the integrity of their brand.

Presentation File

Presentation_The_Balance_of_Market_Growth_and_Brand_Consistency_Sheils.pdf

The Balance of Market Growth and Brand Consistency

Presentation File