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Connect with the Entire Event Industry.


The Balance of Market Growth and Brand Consistency

Nora Sheils  (Owner and Founder, Rock Paper Coin)

Location: Room 203

Date: Thursday, July 22

Time: 4:00pm - 5:00pm

Pass Type: All Access Pass, CS Conference Pass, CS Premium Pass, Combined CS/TSE Education Pass

Track: CS-Business & Operations, CS-Sales & Marketing

Format: Session

Vault Recording: TBD

Audience Level: Advanced

There comes a time when a business needs to grow to avoid stagnation in the market. However, expansion comes with risking your brand's consistency — the larger your operation, the less control you have over every little detail. You can't be in two places at once, so you need to balance your brand identity when you have multiple locations or teams operating in different markets. In this session, Nora will discuss this fine line and shed light on how ambitious event pros can scale their business without compromising the integrity of their brand.