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Stop Selling Food & Start Selling the Experience!

Alan Berg  (Global Speaking Fellow, Wedding Business Solutions LLC)

Location: 330A

Date: Tuesday, March 28

Time: 8:30 am - 9:30 am

Pass Type: All Access, CS Conference Pass, CS Premium Pass, Combined CS/TSE Education Pass

Track : CS-Sales

Vault Recording: TBD

Audience Level: All

When you go out to eat, you usually choose the restaurant and then decide what to order once you see the menu. Even if you've been there before, you'll still look for the specials before ordering. Caterers and venues are chasing away prospects every day because they're featuring food in their advertising and marketing. The food is a means to an end, which is a great event. When you find out WHY they're bringing people together and ask about and talk about the results they want—and the results that only you can provide—they have to choose you!