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Should I or Shouldn't I? Testing the Success of a New Revenue Stream

Michelle Loretta  (Owner & President, Be Sage Consulting)

Location: Room 231

Date: Wednesday, July 21

Time: 2:30pm - 3:30pm

Track: TSE-Sales & Marketing, TSE-Business & Professional Development

Vault Recording: TBD

Audience Level: All

Adding revenue streams can be a powerful move for event professionals, even outside of times of crisis. Expanding services and diversifying risk are ways to ensure longevity in an increasingly competitive market. But, often, launching a new service or product introduces a completely different business model to operate and market. So how do you create a strategy that's different from your bread-n-butter offering? In this session, Michelle tackles the complex questions that arise in this transition, as well as how the different methods of scaling your new revenue stream can impact your business financially and operationally.