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Earn CMP credits!

ALL education sessions at this year's conference are approved by The Events Industry Council to count toward your CMP certification. Keep your professional status up-to-date while enjoying and learning from this incredible lineup of speakers.

Short Stories and Tall Tales: How Story Selling Gets You Booked

Terrica  (Owner, Cocktails & DetailsĀ® / Terrica Inc.)

Location: Ballroom F

Date: Thursday, February 15

Time: 1:00 pm - 1:45 pm

Pass Type: All Access, CS Conference Pass, CS Premium Pass, Combined CS/TSE Education Pass, TSE Conference Pass, TSE Premium Pass - Get your pass now!

Track: CS+TSE Bridge, CS-Marketing

Vault Recording: TBD

Audience Level: All

Many event pros struggle to connect with their audience and close deals. They may feel like they're just reciting a script, or they may not be able to understand their audience's pain points.This can make it difficult to build rapport and trust, which are essential for closing deals.

Traditional sales methods can be ineffective for event pros. These methods often focus on features and benefits, which can be boring and uninspiring. Event pros need to find a way to connect with their audience on a more emotional level.

Story selling is a powerful way to connect with your audience and close more deals. Stories are more engaging and memorable than facts and figures, and they can help you to build rapport and trust. By using story selling, event pros can create a more compelling and persuasive sales pitch.

This session will teach event pros how to use story selling to connect with their audience and close more deals. We'll cover topics such as:

The difference between story selling and traditional sales
How to identify your audience's pain points
How to craft a compelling story that resonates with your audience
How to use word swaps to make your offer more irresistible