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Shock & Awe: Experiential Marketing at Your Wedding Venue

Ian Ramirez  (Co-Owner, Madera Estates)

Location: 331A

Date: Tuesday, March 28

Time: 8:30 am - 9:30 am

Pass Type: All Access, CS Conference Pass, CS Premium Pass, Combined CS/TSE Education Pass

Track : CS-Marketing, CS-Events

Associations & Accreditations: CSEP-approved

Vault Recording: TBD

Audience Level: All

Certified Special Events Professional

Consumers consistently want to be ‘wowed’ by anything and everything they encounter. Millennials and Gen Z especially want to be included in the experience and making it something they’ll remember months to come. And marketing your wedding venue is no different. Create a sense of FOMO and move your prospects from simple observers to active and engaged participants through experiential marketing strategies at themed open houses, venue tours, as well as influencer events and bridal show alternatives.