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Put Your Heart into It: Secrets to creating an emotional connection with your ads

Christie Osborne  (Owner, Mountainside Media)

Pass Type: All Access, Combined CS/TSE Education Pass, TSE Conference Pass, TSE Premium Pass

Track : TSE-Marketing, TSE-Sales

Vault Recording: TBD

Audience Level: All

There are few things more disheartening than investing your marketing dollars on advertising, only to end up with nothing to show for it. Your ads were ignored, so you may as well close up shop. Right? Wrong! You just need to leverage your secret messaging weapon: your heart. Let's face it — events are emotional and clients are looking for all the #feels when they book a pro. So to maximize your ad performance, you must factor in your audience's emotional needs and cultivate authentic connections. In this session, Christie will share simple, tried-and-true strategies for creating ads that set your brand apart from competitors by nurturing emotional bonds with intention and poise.