Catersource + The Special Event
is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

View, browse, and sort the ever-growing list of sessions by pass type, track, and format.

If you are seeing varied colors of session titles, here is your guide:
Dark teal = Catersource education sessions
Dark orange = TSE education sessions
Black = those sessions or events that can be attended by anyone with a Catersource or TSE pass, or requires a separate ticket.
Find your best experience by first choosing the pass type you have purchased. This will weed out all other extraneous sessions.

Sessions do fill up and seating is first come, first served. Note: Individual presentations may also be on this website shortly before the published show dates. They may or may not be the final presentation.

Earn CMP credits!

ALL education sessions at this year's conference are approved by The Events Industry Council to count toward your CMP certification. Keep your professional status up-to-date while enjoying and learning from this incredible lineup of speakers.

Pop Culture and Sales, What's the Tea?

Miro Diamant√©  (Director, Accent Indy, a DMC Network Company)

Location: 18C

Date: Tuesday, February 13

Time: 4:15 pm - 5:00 pm

Pass Type: All Access, Combined CS/TSE Education Pass, TSE Conference Pass, TSE Premium Pass - Get your pass now!

Track: TSE-Sales

Vault Recording: TBD

Audience Level: All

Sales is simple. It's all about relationships! Clients work with folks that they like. Sure, you should be able to talk the talk and strut your walk on the catwalk, or eloquently recite the lyrics to your hit song "Features and Benefits", and have the mindset of a fiery dragon... but why aren't you winning the business? The focus in vogue is to relate to your clients on a personal level to not only snatch the trophy, but to create lasting impressions to separate yourself from the gobbledygook of your competitors. In this session, you will learn how to incorporate pop culture to relate to prospective clients, win their trust, and create meaningful relationships that exceed your goals, all while staying FABULOUS.