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Partial Planning is a Myth: How to sell clients on custom packages

Renee Dalo  (Founder and Owner, Moxie Bright Events)

Location: 151

Date: Wednesday, May 4

Time: 1:00 pm - 2:00 pm

Pass Type: All Access Pass, Combined CS/TSE Education Pass, TSE Conference Pass, TSE Premium Pass

Track : TSE-Sales & Marketing, TSE-Event Management

Associations & Accreditations: CMP

Vault Recording: TBD

Audience Level: All

The rise of terms like "day-of coordination" and "partial planning" has led to a market that is woefully undereducated about what they need to produce the event of their dreams. It's time to change the conversation about what planners do and, instead, consider how custom services will change the game in your business. In this session, Renee will reveal everything you need to get prospects on board with custom packages from the very first inquiry to their actual booking. She'll also shed light on effective negotiation strategies that put your client first, guiding them to close the sale and easing any concerns along the way.