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If you are seeing varied colors of session titles, here is your guide:dark teal = Catersource education sessions; dark orange = TSE education sessions; and black = those sessions or events that can be attended by anyone. You can sort your experience by pass type, as well as track. Find your best experience by first choosing the pass type you have purchased. This will weed out all other extraneous sessions.

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Earn CMP credits!

ALL education sessions at this year's conference are approved by The Events Industry Council to count toward your CMP certification. Keep your professional status up-to-date while enjoying and learning from this incredible lineup of speakers.

All Sessions Speakers My Schedule

Partial Planning is a Myth: How to sell clients on custom packages

Renee Dalo (Founder and Owner, Moxie Bright Events)

Location: 151

Date: Wednesday, May 4

Time: 1:00 pm - 2:00 pm

Pass Type: All Access Pass, Combined CS/TSE Education Pass, TSE Conference Pass, TSE Premium Pass

Track : TSE-Sales & Marketing, TSE-Event Management

Associations & Accreditations: CMP

Vault Recording: TBD

Audience Level: All

The rise of terms like "day-of coordination" and "partial planning" has led to a market that is woefully undereducated about what they need to produce the event of their dreams. It's time to change the conversation about what planners do and, instead, consider how custom services will change the game in your business. In this session, Renee will reveal everything you need to get prospects on board with custom packages from the very first inquiry to their actual booking. She'll also shed light on effective negotiation strategies that put your client first, guiding them to close the sale and easing any concerns along the way.

Partial Planning is a Myth: How to sell clients on custom packages