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Earn CMP credits!
ALL education sessions at this year's conference are approved by The Events Industry Council to count toward your CMP certification. Keep your professional status up-to-date while enjoying and learning from this incredible lineup of speakers.
Will Guidara (Author & Restaurateur)
Location: Keynote Stage, Hall 5
Date: Wednesday, February 14
Time: 9:00 am - 10:00 am
Pass Type: All Access, CS Conference Pass, CS Premium Pass, Combined CS/TSE Education Pass, Exhibit Hall Only, TSE Conference Pass, TSE Premium Pass - Get your pass now!
Track: CS+TSE Bridge
Vault Recording: TBD
Audience Level: All
At the Opening General Session on the Keynote Stage, restaurateur and author Will Guidara will kick off the 2024 Catersource + The Special Event conference and tradeshow with his session “Unreasonable Hospitality: How Giving People More Than They Expect Can Get You To #1.” Guidara’s book features stories of his journey through restaurants with the industry's most famous players like Daniel Boulud and Danny Meyer. In it, Guidara teaches how we can all transform ordinary transactions into extraordinary experiences.
In this Opening General Session, Guidara will share why these lessons put Eleven Madison Park in the spotlight, and how an unreasonable approach to the pursuit of human connection can help you win—and give people an experience they’ll remember forever. Join him for a booksigning after the event, too!