Lenn Millbower (Primary Consultant, Mouse Man Consulting)
Pass Type: All Access, Combined CS/TSE Education Pass, TSE Conference Pass, TSE Premium Pass
Track : TSE-MeetingsNet, TSE-Event Mgmt & Production
Associations & Accreditations: CMP
Vault Recording: TBD
Audience Level: All
When Walt Disney contemplated building an amusement park, his wife dismissively asked, "Why? They are so dirty." Walt replied, "Mine will be different." And different it was. Disneyland—because of the insight, planning, and customer focus that went into its development was an immediate success. To bring his parks to life, Walt and his successors combined science and common sense. They maximized crowd flow for the efficient delivery of services, sequenced layouts to ratchet up excitement and anticipation, thrust people into immersive environments layered with sensory stimuli, structured stories for maximum emotional impact, and aligned park offerings with the needs and wants of their guests. The result is a worldwide phenomenon. In this insightful and illuminating session, the speaker—a 25-year Walt Disney World operations, entertainment, and training veteran—pulls back the curtain on Walt's science and sense approach. He will share what Disney does to make their theme parks so organized, so immersive, and so memorable. At each step in the process, the presenter will relate this information to the event business and help you apply Walt Disney's theme park methodology to your needs. Let's meet like a mouse so you can deliver your own magical results.