Catersource is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Connect with the Entire Event Industry.


Meet like a mouse. Apply Disney methods. Deliver MAGICal results.

Lenn Millbower  (President, Offbeat Training LLC)

Location: Room 231

Date: Tuesday, July 20

Time: 8:00am - 9:00am

Pass Type: All Access Pass, All Access Pass, Combined CS/TSE Education Pass, Combined CS/TSE Education Pass, TSE Conference Pass, TSE Conference Pass, TSE Premium Pass, TSE Premium Pass

Track: TSE-Design, TSE-Event Management

Associations & Accrediting: AEP & CMP

Vault Recording: TBD

Audience Level: All

When Walt Disney contemplated building an amusement park, his wife dismissively asked, "Why? They are so dirty." Walt replied, "Mine will be different." And different it was.

Disneyland was an immediate success. Some of that success came from cleanliness— IE trash cans placed strategically the maximum length people will carry garbage before dropping it—but there is more. Disneyland succeeded because of the insight, planning, and customer focus that went into its development. To bring his parks to life, Walt and his successors combined science and common sense. They maximized crowd flow for the efficient delivery of services, sequenced layouts to ratchet up excitement and anticipation, thrust people into immersive environments layered with sensory stimuli, structured stories for maximum emotional impact, and aligned park offerings with the needs and wants of their guests. The result is a worldwide phenomenon.

In this insightful and illuminating session, the speaker—a 25 year Walt Disney World operations, entertainment, and training veteran—pulls back the curtain on Walt's science and sense approach. He will share what Disney does to make their theme parks so organized, so immersive, and so memorable.

The specific content areas include the following:
Message – How an overarching message unifies an event into an emotive experience
Anticipation – How to build attention and excitement through at each step in an event
Guidance – How to effortlessly move attendees forward through an experience
Immersion – How to align all five senses to create a seamless experience
Customerization – How to give clients and attendees what they want before they realize they want it

At each step in the process, the presenter will relate this information to the event business and help you apply Walt Disney's theme park methodology to your needs. Let's meet like a mouse so you can deliver your own magical results.

An earlier version of this presentation was officially sponsored by Meeting Professionals International and presented as a keynote or workshop at over 50% of the MPI chapters and received an average positive rating of 98%.

This version is updated with new information and will include the methods Disney has used to respond to COVID-19 while still maintaining the magic of the experience.

A highlights video of it being presented for MPI can be viewed at this link: http://likeamouse.com/ewExternalFiles/like-a-mouse-keynote-highlights-1.mp4.