Jordan Kentris (Founder and Owner, A Good Day)
Pass Type: All Access, Combined CS/TSE Education Pass, TSE Conference Pass, TSE Premium Pass
Track : TSE-Marketing, TSE-Event Safety & Technology
Vault Recording: TBD
Audience Level: All
As smartphones and cellular-enabled tablets transform the way people consume media and brand messaging, smart marketers are tracking behavioral patterns to determine the best way to reach prospective customers on any given device. A mobile-friendly website isn't enough; you must understand how your leads interact with your content between devices to meet their needs. In this session, Jordan outlines the key differences between mobile users and desktop users, and how to effectively attract and work with each.