Catersource is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Connect with the Entire Event Industry.


"If You Confuse, You Lose" Make Service Experiential!

Deborah Thomas, CDP CSEP Emeritus  (CEO & Founder, School for the Service Arts LLC)

Bill Hansen  (CEO, Bill Hansen Catering and Event Production LLC)

Alice Conway, CHEP CSEP Emeritus  (CEO, AC Event and Hospitality Institute LLC)

Location: Ocean Drive A

Date: Thursday, July 22

Time: 4:00pm - 5:00pm

Pass Type: All Access Pass, All Access Pass, CS Conference Pass, CS Conference Pass, CS Premium Pass, CS Premium Pass, Combined CS/TSE Education Pass, Combined CS/TSE Education Pass

Track: CS-Staff Development & Enrichment, CS-Off-Premise Catering

Associations & Accrediting: CMP

Vault Recording: TBD

Audience Level: All

Clarify what is important to clients and guests --- Food, Service or Both? Find Out! Differentiate your service brand. Every event tells a story. Create expressive actors. Grab innovative training tips to go from lackluster events to unforgettable, awesome WOWs. Take away new ideas in service branding and culture.

Presentation File

Presentation_If_You_Confuse_You_Lose.pdf