Heather Mason (CEO and Founder, Caspian Agency)
Pass Type: All Access, Combined CS/TSE Education Pass, TSE Conference Pass, TSE Premium Pass
Track : TSE-Event Mgmt & Production, TSE-Event Planning
Associations & Accreditations: CMP
Vault Recording: TBD
Audience Level: All
In-person events are back, but in this post-pandemic era, attendees' expectations of how, when, and where they can access content have never been higher. But so is the opportunity for innovation in how we deliver that content.
For two years, the focus of hybrid events has been on how to generate engagement, interactivity, and synchronous content. Now, it's time to change it up again and challenge the idea that interactivity is the best indicator of engagement. In other words, it's time for Hybrid+.
In this session, Heather Mason of Caspian Agency will examine the changing nature of online and hybrid events, and makes the case for asynchronous content. Specifically, she will look at how when used creatively and leveraged appropriately, asynchronous content can sometimes deliver more value over time. She will then talk you through the strategy behind an ever-increasing event horizon, and how hybrid content can be so much more than live streaming sessions. Drawing on her experiences in the film and TV industries, Heather brings a unique perspective to online content.
The time for innovation is now, so join Heather to learn how your event can be ahead of the curve by embracing Hybrid+: The Next Era.