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Guiding Your Couples Through the Wedding Roller Coaster

Leah Weinberg  (Owner and Creative Director, Color Pop Events)

Location: 154

Date: Wednesday, May 4

Time: 4:00 pm - 5:00 pm

Pass Type: All Access Pass, Combined CS/TSE Education Pass, TSE Conference Pass, TSE Premium Pass

Track : TSE-Wedding

Associations & Accreditations: CMP

Vault Recording: TBD

Audience Level: All

In this deep-dive, Leah marries academia with the wedding industry to explore the intricacies of the psychology, behavior, and emotions of your couples as they move through the wedding planning process and how that impacts your business on many levels. With first-hand experiences and real-life anecdotes, Leah illuminates the root causes of why couples act the way they do, along with a detailed understanding of what clients are experiencing emotionally during the planning process. Ultimately, attendees will walk away with the tools to respond to any situation during the process, as well as how to help couples navigate the inevitable ups and downs of planning. At the end of the day, our work in the wedding industry is so much about how we make our clients feel, so imagine the level of client service you can provide if you meet your clients with empathy, compassion, and an understanding of what they are going through.

Presentation File

Wedding_Rollercoaster.pdf