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Gamification of Events and Festivals

Ijaz Jamal  (Professor - Event Management, George Brown College)

Location: 152

Date: Tuesday, May 3

Time: 10:00 am - 11:00 am

Pass Type: All Access Pass, Combined CS/TSE Education Pass, TSE Conference Pass, TSE Premium Pass

Track : TSE-Design, TSE-Event Management

Associations & Accreditations: CMP

Vault Recording: TBD

Audience Level: Intermediate

Gamification marketing is a strategy of borrowing and incorporating gameplay elements into a non-play environment to engage people and retain their attention. This presentation showcases how gamification can be used at events to increase connections between brands and their target market with the goal of generating awareness and driving sales. We will use the Toronto Cider Festival (Canada's largest cider festival) as a case study in this interactive presentation.