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Future-proof Your Marketing: How to use analytics & data for sustainable success

Christie Osborne  (Owner, Mountainside Media)

Location: 331B

Date: Tuesday, March 28

Time: 10:00 am - 11:00 am

Pass Type: All Access, CS Conference Pass, CS Premium Pass, Combined CS/TSE Education Pass

Track : CS-Marketing

Associations & Accreditations: CSEP-approved

Vault Recording: TBD

Audience Level: All

Certified Special Events Professional

In a world that feels controlled by mysterious algorithms, tech goliaths, and new platforms emerging all the time, taking ownership of your marketing is an act of self-preservation and empowerment. But with seemingly-constant changes coming from every direction, it can become overwhelming to keep up with every little thing that affects your marketing success. In this session, Christie breaks through the information overload to dispel confusion and paint proven marketing strategies in a way that is both approachable and effective. She'll demonstrate how powerful (and simple) it is to future-proof your marketing mix to withstand uncontrollable market changes and provide a foundation that lasts for years.