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Eventpreneur 101: 3 Experts, 25 Tangible Steps to Get You Started

Grace Gittinger, DES  (Principal & Event Marketing Lead, GG & Co)

Chrissy Thompson, DES  (Founder & CEO, Dynamo Events)

Erin Branham, CSEP  (President & Founder, A2 Events)

Location: 261

Date: Wednesday, May 4

Time: 4:00 pm - 5:00 pm

Pass Type: All Access Pass, CS Conference Pass, CS Premium Pass, Combined CS/TSE Education Pass

Track : CS-Business & Professional Development, CS-Events

Associations & Accreditations: CMP

Vault Recording: TBD

Audience Level: Foundation

We’re into details. Specificity is what has made us successful, so we aren’t holding back in this session
where we will tell you everything we can (in an hour) about going out on your own.
You’ll get the 411 on all things related starting out as an event freelancer and/or opening your own event
agency. We’ll also discuss how event planning companies are changing because of the pandemic and what
you can learn from this past year.
This session is unique because you’ll hear from owners of a DMC, an event site selection + production
company, and an event strategy and marketing company. We’ve all had different journeys, own different
types of events companies, and are in different stages.
What you’ll learn:
1. The pros and cons of being an event freelancer or an event agency owner
2. Legal and financial things to be aware of and ask questions about*
3. How to pick a speciality
4. How to pick the right time to go out on your own
5. Options of business structures and pricing (inventory, pass through versus direct, flat project fees
versus hourly, etc.)
6. How to work through your mental blocks and fears!
Join Chrissy, Erin and Grace in this no-holds barred session. Bring your questions! We’ve likely been
where you are and want to help you get to where you want to go.
*Please note we are not legal or financial experts. But we will provide a list of questions to ask and tell you
who to ask them to.