The Special Event is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Connect with the Entire Event Industry.

David Merrell Presents: Designing Events in this New COVID Reality!

David Merrell  (CEO/Creative Director, AOO Events, Inc.)

Jaka Jaiteh  (Senior Producer, AOO Events, Inc.)

Location: 158

Date: Tuesday, May 3

Time: 2:30 pm - 3:30 pm

Pass Type: All Access Pass, CS Conference Pass, CS Premium Pass, Combined CS/TSE Education Pass, TSE Conference Pass, TSE Premium Pass

Track : CS+TSE Bridge

Associations & Accreditations: CMP, CSEP

Vault Recording: TBD

Audience Level: Intermediate

Certified Special Events Professional

Events have taken longer to come back due to COVID. Lead times and the design process have changed based on unexpected supply-side hurdles and new safety threats. Our clients and guests have grown weary of virtual technology and are determined to re-connect in person. How do we hold it together and adapt to this new reality? What can we offer our clients that would be meaningful and useful to them moving forward?

David Merrell and Sr. Producer Jaka Jaiteh share how they adapted new skills, products, and technology fast to offer relevancy to our clients and have found a balance between producing epic events—either online or live—while dealing with new client expectations. In this interactive session with the audience, David and Jaka will talk about three themes focusing on relevance and impact for live and virtual event business today and what lessons we can learn from it.

• Design + Flexibility: How to design event experiences with this new perspective considering the needs of the attendees and event hosts.
• Health + Wellness Trends: Corporations are moving to the forefront event goals that consider the safety and wellness of their attendees.
• Technology + Integration: The Metaverse is now a “thing.” How can we leverage event tools to deliver a multi-dimensional experience.