(CS/TSE) Sell Your Value & Charge What You're Worth

View, browse, and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live.

If you are seeing varied colors of session titles, here is your guide: dark red = Catersource education sessions; light salmon = TSE education sessions; and dark blue = those sessions or events that can be attended by anyone. You can sort your experience by pass type, as well as track. Find your best experience by first choosing the pass type you have purchased. This will weed out all other extraneous sessions.

Sessions do fill up and seating is first come, first served. Note: Individual presentations may also be linked in the app and on this website shortly before the published show dates. They may or may not be the final presentation.

Earn CMP credits!

For the first time ever, ALL education sessions at this year's conference are approved by The Events Industry Council to count towards your CMP certification. Keep your professional status up-to-date while having a blast and seeing this incredible lineup of speakers.

All Sessions Speakers My Schedule

(CS/TSE) Sell Your Value & Charge What You're Worth

Alan Berg, CSP (Owner, Wedding Business Solutions, LLC)

Location: South Pacific F

Date: Tuesday, March 10

Time: 8:00am - 9:00am

Pass Type: All Access Pass, CS Conference Pass, CS Premium Pass, Combined CS/TSE Education Pass - Get your pass now!

Track: Bridge (speaks solidly to both caterers & event professionals), CS-Sales & Marketing

Association: CPCE

Vault Recording: TBD

Do you know what you’re really selling? Do your customers understand your value? Charging what you’re worth, and getting it, is the key to your long-term success. Learn how you can show your customers that it’s worth their while to pay more, even when you’re surrounded by lower-priced competitors.

Learning objectives:

1. Learn the difference between price and value

2. Learn to sell WHY they should hire you, not WHAT you do

3. Hear the right and the wrong ways to set your prices

4. Find out if you have pricing power, now!

SCHEDULE BUILDER

(CS/TSE) Sell Your Value & Charge What You're Worth