(CS/TSE) It's NOT About Price!

Meryl Snow  (Owner, Snowstorm Solutions)

Location: Islander E

Date: Thursday, March 12

Time: 2:30pm - 3:30pm

Pass Type: All Access Pass, CS Conference Pass, CS Premium Pass, Combined CS/TSE Education Pass - Get your pass now!

Track: Bridge (speaks solidly to both caterers & event professionals), CS-Business & Operations

Association: CPCE

Vault Recording: TBD

You most likely have had cause to say these words -‘I didn’t book it; our price was too high’ – frustrated after preparing a painstaking proposal for a client only to be turned away for your rates. While you know you are charging a reasonable amount for top-notch service and outstanding results, the client opts for a cheaper – and or less qualified competitor.
The majority of salespeople believe they didn’t book the event was that their price was too high. No! You didn’t book it because the client didn’t see a difference between your company and your competitor.
You will learn:
• Why it’s not price
• Your competitors
• How to position you as the expert
• Why features TELL while benefits SELL