Jennifer Perna (Owner and Founder, Fulton Market Consulting)
Location: Islander E
Date: Tuesday, March 10
Time: 3:15pm - 4:00pm
Pass Type: All Access Pass, CS Conference Pass, CS Premium Pass, Combined CS/TSE Education Pass - Get your pass now!
Track: Bridge (speaks solidly to both caterers & event professionals), CS-Business & Operations
Vault Recording: TBD
Audience Level: All
We will discuss the importance of understanding your own product and how customers buy from salespeople they trust. They also buy from salespeople that care. This relationship begins at the initial opportunity (the lead) and often results in repeat business through educating these potential customers of your product portfolio (and NOT sending a PDF of menus.) So Show Your Stuff!! We will tap into existing sales “tools” for effective, suggestive selling and discuss why it is crucial to inform your customer that you are knowledgeable, a logistical whiz and THE creative catering expert.