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View, browse, and sort the ever-growing list of sessions by pass type, track, and format.

If you are seeing varied colors of session titles, here is your guide:dark teal = Catersource education sessions; dark orange = TSE education sessions; and black = those sessions or events that can be attended by anyone. You can sort your experience by pass type, as well as track. Find your best experience by first choosing the pass type you have purchased. This will weed out all other extraneous sessions.

Sessions do fill up and seating is first come, first served. Note: Individual presentations may also be on this website shortly before the published show dates. They may or may not be the final presentation.

Earn CMP credits!

ALL education sessions at this year's conference are approved by The Events Industry Council to count toward your CMP certification. Keep your professional status up-to-date while enjoying and learning from this incredible lineup of speakers.

All Sessions Speakers My Schedule

Change The Way You Think of ROI

Yinka Freeman (Owner, Triple Pocket Events)

Location: 156

Date: Tuesday, May 3

Time: 1:15 pm - 2:00 pm

Pass Type: All Access Pass, Combined CS/TSE Education Pass, TSE Conference Pass, TSE Premium Pass

Track : TSE-Business & Professional Development

Associations & Accreditations: CMP, CSEP

Vault Recording: TBD

Audience Level: All

Most people recognize ROI as, 'Return On Investment'. Not me. Several months ago, I moderated a webinar on how to create events that yield a high ROI and I kept hearing repetitive words from the panelists, such as intention, purpose, and end goal. That is when I had a light bulb moment....It was never about making a return on investment, but rather, it was about making a return on intention! As I listened in on this, rhetorical questions began popping into my mind. "What is intention and when do you begin implementing it in the planning process?" Intention is an aim or a plan that is best implemented at the beginning of the planning process while keeping the end goal in mind. So as I see it, the intention is the attention to detail that makes for a memorable event experience. The best way to discover intention is by listening, asking a lot of questions, and engaging the 5 senses. After finding the intention, you then can reserve engineer any event to create a curated experience for each attendee.

Change The Way You Think of ROI