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Building Forever Clients

Jaime Peterson  (Director of Sales, Saz's Hospitality Group)

Location: Ignite Stage

Date: Wednesday, July 21

Time: 2:30pm - 3:30pm

Pass Type: All Access Pass, All Access Pass, CS Conference Pass, CS Conference Pass, CS Premium Pass, CS Premium Pass, Combined CS/TSE Education Pass, Combined CS/TSE Education Pass, Tradeshow Only Pass, Tradeshow Only Pass

Track: CS-Sales & Marketing, CS-Staff Development & Enrichment

Associations & Accrediting: CMP

Vault Recording: TBD

Audience Level: All

Building forever clients is about the relationship that begins with that first phone call, that first email, that first interaction...and never ends from there, regardless of any events you may or may not be working on together. Check in on them, connect with them on social media, get to know them... and when they need to plan their next event, you'll be the first person they reach out to because you've connected and have shown you care...and you should! In this session we will discuss how to build your social and corporate relationships effectively, beyond that first event so that they keep coming back for more. The bride who recommends you to her boss because you knocked it out of the park with her and the corporate client who follows you from one catering company to another because it's you he trusts with his events. In today's competitive world, you need these relationships and they need you! Treat them different than the rest, and they'll pick you from the rest. Exceed their expectations. And show up for all of it. The call, the quote, the site visit, the event. Have coffee. It's worth it.