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Breaking the Culinary Rules: Adding Cash—and Cache—to Your Menu Offerings

Keith Lord  (Founder & Principal, Strateje Fourteen)

Location: Ballroom C

Date: Tuesday, July 20

Time: 1:00pm - 2:00pm

Pass Type: All Access Pass, All Access Pass, CS Conference Pass, CS Conference Pass, CS Premium Pass, CS Premium Pass, Combined CS/TSE Education Pass, Combined CS/TSE Education Pass

Track: CS-Culinary

Associations & Accrediting: CEH & CMP

Vault Recording: TBD

The rules keep changing our businesses, which means the rules of our businesses need to change as well—especially culinarily. Whether state—or trend—mandated, we've seen a movement toward smaller events with elevated plate costs. Fewer guests, but more spend on a beautiful culinary experience. In this guest-focused climate, how do you enhance your plates to match expectation? Unusual ingredients coupled with beautiful garnishes and flourishes add cache and increased value. Join chef and artist Keith Lord as he talks champagne wishes and caviar dreams, dramatic dollops, the unique, the impressive, the crazy-delicious, and the look that will ultimately trend on social.

Presentation File

Presentation_Adding_Cash__Cache_Lord.pdf