Connect with the Entire Event Industry.
Barbara Bouman (VP of National Sales, Live Nation)
Carley Gauthier (National Director of Marketing, Live Nation)
Location: Ignite Stage
Date: Thursday, May 5
Time: 10:30 am - 11:30 am
Pass Type: All Access Pass, CS Conference Pass, CS Premium Pass, Combined CS/TSE Education Pass, Exhibit Hall Only Pass, Exhibit Hall Pass Plus, TSE Conference Pass, TSE Premium Pass
Track : TSE-Sales & Marketing
Associations & Accreditations: CMP
Vault Recording: TBD
Audience Level: All
Creating a “smarketing” plan that aligns your sales and marketing initiatives throughout your target customer journey.
You will learn how to:
• Successfully align your sales and marketing team planning
• Explore the customer journey and touchpoints for an innovative “smarketing” plan
• Learn about creative ideas to drive awareness, lead generation, and boost acquisitions