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Amplify Your Planning: Build a Rockstar Sales & Marketing Plan

Barbara Bouman  (VP of National Sales, Live Nation)

Carley Gauthier  (National Director of Marketing, Live Nation)

Location: Ignite Stage

Date: Thursday, May 5

Time: 10:30 am - 11:30 am

Pass Type: All Access Pass, CS Conference Pass, CS Premium Pass, Combined CS/TSE Education Pass, Exhibit Hall Only Pass, Exhibit Hall Pass Plus, TSE Conference Pass, TSE Premium Pass

Track : TSE-Sales & Marketing

Associations & Accreditations: CMP

Vault Recording: TBD

Audience Level: All

Creating a “smarketing” plan that aligns your sales and marketing initiatives throughout your target customer journey.
You will learn how to:
• Successfully align your sales and marketing team planning
• Explore the customer journey and touchpoints for an innovative “smarketing” plan
• Learn about creative ideas to drive awareness, lead generation, and boost acquisitions