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Each piece of marketing collateral you have should focus on the catering & venue sales conversion funnel: lead to tour to booking to forever client. Too often, sales and marketing are treated like separate departments, one trying to read the other's mind. To truly look at these as tied together, this session is a how-to marketing guide created by and for hospitality sales, answering the question, "how can sales lead marketing to joint success?" We are going to break the top of this funnel apart by looking at a 5-step plan to reinvent your sales & marketing strategy to connect with clients from responding to the lead to getting them to the booking stage… and more. I'm a marketing consultant who specializes in helping caterers and venue owners increase their sales. In 60 minutes, I'm going to share with you marketing insights that have helped me achieve every catering sales goal. So whether you're just starting out or have been in the business for years, this class is for you.