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5 Mistakes to Avoid When Planning a Six-figure Festival

Amanda Mora  (Founder & Sr. Event Producer, EVENT GROUP HOUSTON)

Pass Type: All Access, Combined CS/TSE Education Pass, TSE Conference Pass, TSE Premium Pass

Track : TSE-Event Planning, TSE-Event Mgmt & Production

Associations & Accreditations: CMP

Vault Recording: TBD

Audience Level: Intermediate

• The long wait - long lines that ruin the reward and experience for the event attendees.
• Event attendees leaving hungry could be the end of your festival planning days - selling tickets to more people than you can feed
• Why event safety for all is so important - focus on lighting for event safety & security
• Making them want more of your events - Missed marketing opportunities for future festivals means more work for you and missed in-person upsells.
• Why it's so important to hold your sponsors, vendors, and beneficiary responsible for marketing and in some cases ticket guarantees. – After all its your reputation on the line so the success of the festival's ticket sells is important to everyone.