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Earn CMP credits!

ALL education sessions at this year's conference are approved by The Events Industry Council to count toward your CMP certification. Keep your professional status up-to-date while enjoying and learning from this incredible lineup of speakers.

10 Touchpoints to Create a Kick Ass Event Theme!

Ijaz Jamal  (Professor - Event Management, George Brown College)

Location: 9C

Date: Tuesday, February 13

Time: 8:30 am - 9:30 am

Pass Type: All Access, Combined CS/TSE Education Pass, TSE Conference Pass, TSE Premium Pass - Get your pass now!

Track: TSE-Event Planning, TSE-Event Mgmt & Production

Theme: AEP-approved

Vault Recording: TBD

Audience Level: Foundation

Join us for this 60 minute fast paced symposium, where we determine how to actually develop an event theme that is all encompassing. Ask yourself, "How many adequate/inadequate events have I attended that just did not tie up the loose ends?" We are NOT in the business of adequate events! In this hour, we will break down the nuts and bolts of HOW to create and deliver a 360 degree event experience. We will touch on buy-in from the client, we will discuss commitment to a theme, and we will build in examples showcasing at least 10 themes inducing customer touchpoints. Whether you are planning a corporate affair, a wedding, or a festival, theme development and execution will take your event from adequate to the one your client and their guests will relive in their minds over and over!