Brian ApplegarthFounderEnlighten Hospitality Solutions

Brian has led the advancement of cannabis tourism in California. He founded the California Cannabis Tourism Association in 2017 and is a sought-after adviser for hospitality and tourism-based businesses. He works with destinations, hotels, and travel industry leaders to create customized hemp and cannabis strategies that entice visitors, mitigate risk, and drive revenue. Brian is an international speaker and a subject matter expert. He has traveled and lived around the world, holds a B.A. from the University of California, Irvine and speaks several languages

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